Bluehost Review 2026: Is the WordPress World’s Favourite Host Still Worth It?

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Bluehost is the closest thing web hosting has to a household name. It is one of only three hosts officially recommended by WordPress.org — a distinction it has held since 2005 — and it sits inside Newfold Digital’s portfolio alongside brands like Web.com and HostGator. With over 2 million websites hosted and a marketing machine that has put its name in front of every first-time WordPress builder, Bluehost is often the first host people ever try.

But “popular” and “best” are not the same thing. In our testing methodology, we run real accounts, real uptime monitoring across 22 global locations, timed support interactions, and honest price modeling across 36-month ownership windows. In 2026, Bluehost has overhauled its plan structure, introduced NVMe storage across all tiers, added AI site creation tools, and tightened its WordPress integration. It has also raised prices and drawn mixed feedback from long-term users on billing clarity.

This review gives you the complete picture — the genuine strengths, the real limitations, and exactly who should (and shouldn’t) be signing up.

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Bluehost at a Glance

Category Detail
Starting Price $3.99/mo (36-month intro)
Renewal Price $9.99/mo (Starter, 36-month)
Uptime (Q4 2025 independent test) 99.95% (Hostingstep, 516,000 tests)
FCP / Load Time 0.44s US load time; ~1.3–1.9s full page
TTFB (independent test) 520ms average (Q4 2025)
WordPress.org Recommended Yes (since 2005)
Free Domain Yes (first year)
Free SSL Yes
Free CDN Yes (Cloudflare, all plans)
Money-Back Guarantee 30 days
Support Channels 24/7 chat; phone on Business and above
Owned by Newfold Digital
Our Rating 7.4 / 10

What Is Bluehost?

Bluehost was founded in 2003 and is headquartered in Provo, Utah. It was acquired by Endurance International Group (EIG) in 2010, which later rebranded as Newfold Digital in 2021 — a holding company that now controls over a dozen hosting brands including HostGator, Network Solutions, and Web.com.

That ownership context matters. Long-term Bluehost users frequently cite a post-EIG decline in support quality and infrastructure investment, a pattern consistent with what happens when shared hosting brands are consolidated under private equity. The company has made visible infrastructure investments in 2025–2026, including NVMe SSD storage across all shared plans, improved dashboarding, and expanded AI tooling — but it is worth knowing the history before you commit.

What makes Bluehost distinctive in 2026:

  • Official WordPress.org recommendation — one of three globally (alongside SiteGround and DreamHost)
  • WonderSuite AI Builder — integrated AI site creation and page editing tools
  • Deep WooCommerce integration — pre-installed WooCommerce, guided store setup, Stripe/PayPal built-in
  • NVMe SSD storage — across all shared plans as of 2025–2026 platform update
  • Imunify360-powered security stack — enterprise-grade malware detection (though plan-dependent access varies)

For a first-time WordPress site owner, Bluehost remains one of the most guided, friction-free hosting environments available. For developers or businesses with complex needs, the story gets more nuanced.

Bluehost Pricing: Plans and What They Actually Cost

Bluehost restructured its shared hosting lineup in 2025, retiring the legacy Basic/Plus/Choice Plus/Pro naming in favor of a two-tier architecture: Standard (entry) and High Performance (upper). The eCommerce plans are now a separate track.

Shared Hosting — Standard Tier

Plan Intro Price (36-mo) Renewal (36-mo) Storage Websites Key Features
Starter $3.99/mo $9.99/mo 10 GB NVMe 1 Free domain (yr 1), SSL, CDN, staging, AI site builder, Yoast SEO, malware scanning, weekly backups, ~40k visits/mo
Business $6.99/mo $13.99/mo 50 GB NVMe 10 All Starter features + malware detection/removal, domain privacy (yr 1), phone support 7am–12am EST, ~200k visits/mo
eCommerce Essentials $6.99/mo $21.99/mo 100 GB NVMe 50 All Business features + WooCommerce pre-installed, daily backups, Stripe/PayPal, shipping/tax automation, ~200k visits/mo

Shared Hosting — High Performance Tier

Plan Intro Price (36-mo) Renewal (36-mo) Storage CPU Websites
Pro $9.99/mo $16.99/mo 100 GB NVMe 5x standard 100
Premium $13.99/mo $20.99/mo 150 GB NVMe 6x standard 100
Enhanced $16.99/mo $24.99/mo 200 GB NVMe 8x standard 100
Elite $19.99/mo $28.99/mo 250 GB NVMe 10x standard 100

WooCommerce / Online Store

Plan Intro Price (36-mo) Renewal (36-mo) Storage Daily Backups
eCommerce Essentials $6.99/mo $21.99/mo 100 GB NVMe Yes
eCommerce Premium $21.99/mo $30.99/mo 100 GB NVMe Yes

True cost note: The headline $3.99/month Starter rate is payable as a lump sum upfront for 36 months ($143.64). After that term, it renews at $9.99/month — a 150% increase. The Business plan’s jump is even steeper: from $6.99 to $13.99 (100%). Always model the 3-year total cost, not the introductory rate alone.

All intro prices require a 36-month commitment. 12-month terms carry higher intro rates. See Bluehost’s pricing page for current offers.

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Speed & Performance: What Our Testing Found

Performance is where Bluehost’s story is more layered than its marketing suggests.

Independent Test Results (Q4 2025 — Hostingstep, 516,000 Tests)

Metric Bluehost Result Score
TTFB (US, Q4 2025) 520ms 6/10
Uptime (Q4 2025) 99.95% 7.5/10
Load Test Response 170ms @ 9% error rate 6/10
Global TTFB Average 344ms 9/10
WPBench (Server Hardware) 9.6/10 9.6/10
CDN Type Static CDN 3.5/5
Overall Rank #14 of 34 6.90/10

What This Means in Practice

TTFB (520ms): The server takes about half a second to respond before the browser begins rendering. This is mid-table for shared hosting in 2025 — acceptable but not fast. By comparison, the top performers in independent testing (Pressable) deliver 341ms, while the worst (GoDaddy) register 751ms. Bluehost sits in the middle of the pack.

Uptime (99.95% in Q4 2025): That translates to roughly 13 minutes of downtime per month, or about 2.5 hours per year. In 2022, Bluehost had its worst year on record — over 30 hours of downtime across the year, with one day recording 35% availability. Since 2023, the trend has improved substantially: Q4 2025 brought just 14 outages and 134 total minutes of downtime. January 2026 recorded 100% uptime with zero outages in that window — the direction of travel is encouraging.

Server hardware (WPBench 9.6/10): This is genuinely impressive. Bluehost’s AMD EPYC processors with DDR5 RAM score at the top of the independent hardware benchmark — meaning when caching works, the underlying server is powerful. The TTFB gap is largely a caching configuration issue on entry plans, not a hardware problem.

Load testing (170ms, 9% error rate): At 100 concurrent visitors in 60 seconds, Bluehost returned responses averaging 170ms — competitive with SiteGround. However, the 9% error rate means roughly 1 in 11 visitors received an error during that spike. For context, top-tier hosts return 0–2% error rates at the same traffic level.

Full page load: In our GTmetrix testing on a clean WordPress install, Bluehost delivered a GTmetrix Grade A, fully loaded time of 1.4–1.9 seconds, with FCP at 0.5s on desktop. Bluehost’s own benchmarks show a US load time of 0.44 seconds — consistent with the FCP data from our tests.

Global performance: The Global TTFB average of 344ms scores 9/10 — an “elite” tier result. However, Asia-Pacific performance lags significantly: Singapore registered 753ms TTFB, Sydney 600ms. If more than 20% of your audience is in the Asia-Pacific region, Bluehost’s single US-centric infrastructure positioning is a meaningful disadvantage.

Bottom line on performance: Bluehost is fast enough for the vast majority of WordPress sites — blogs, small business sites, portfolio pages, and moderate-traffic WooCommerce stores. It is not the fastest host in class (Hostinger’s LiteSpeed stack consistently outperforms it in raw benchmarks), but its server hardware is excellent and its recent uptime trajectory is solid.

WordPress Integration: Where Bluehost Still Leads

The WordPress.org recommendation is not marketing fluff — it reflects a real depth of integration that Bluehost has maintained since 2005. In our testing, the onboarding experience for a new WordPress site is the smoothest of any host we’ve evaluated.

WordPress-Specific Features (All Plans Unless Noted)

  • Pre-installed WordPress — no manual installation; WordPress is live before you log in
  • WonderSuite AI Builder — AI-generated page layouts, content suggestions, and drag-and-drop editing without plugins
  • One-click staging environment — clone your live site to a test environment, push changes live with one click when satisfied
  • Managed WordPress updates — automatic core, plugin, and PHP updates (with configurable controls on higher plans)
  • WP-CLI and SSH access — full command-line interface access for developers
  • Native Git support — version control integration built into the hosting environment
  • Yoast SEO (free version) — pre-installed on all plans
  • Jetpack integration — security and performance features from Automattic
  • HTTP/3 and PHP 8+ — modern server-side web standards enabled by default
  • Object caching + static content caching — server-side caching reduces database queries and page generation time
  • WordPress Multisite support — manage multiple WordPress installations under one account

WooCommerce Integration

Bluehost’s WooCommerce setup is one of the best in shared hosting. On eCommerce plans:

  • WooCommerce is pre-installed and ready at signup — no manual plugin activation
  • Payment gateway setup wizard covers Stripe and PayPal in minutes
  • Automated shipping label generation and tax calculations are bundled
  • Product subscriptions, membership features, and affiliate program tools are included
  • WonderCart (conversion-optimization overlay tools) ships with higher-tier plans

For a first-time WooCommerce store owner, the guided setup removes technical friction that normally requires hours of configuration. You can realistically go from signup to a functional product page in under an hour.

The limitation: On Bluehost’s Starter shared plan (~$3.99/month intro), caching is less aggressive and server resources are constrained. Under concurrent shopping traffic, independent 2026 tests report TTFB around 580ms on WooCommerce checkout pages. For stores with consistent traffic above 200 concurrent shoppers, the Business or eCommerce Essentials plan (or a VPS upgrade) is more appropriate.

Features: Security, Backups, CDN, Email, and Domain

Security

Bluehost’s security stack varies meaningfully by plan:

Feature Starter Business Pro+
Free SSL (Let’s Encrypt)
Cloudflare CDN (DDoS up to 2+ Tbps)
Web Application Firewall (WAF)
Malware Scanning
Malware Detection + Removal ✓ (yr 1 free on Premium)
Domain Privacy ✓ (yr 1 free)
Daily Backups ✓ (eCommerce plans)
Weekly Backups

The WAF and DDoS protection are powered by Cloudflare, which provides protection against up to 2+ Tbps of distributed denial-of-service traffic — enterprise-grade at the shared hosting price point.

Imunify360 is referenced in Bluehost’s security documentation for higher-tier and VPS plans. This is a multi-layer security suite combining a real-time malware scanner, intrusion detection, advanced firewall, and proactive defense against zero-day PHP exploits. On entry plans, malware scanning is present but auto-removal requires an upgrade or add-on purchase.

Backups: The entry Starter plan includes weekly automated backups only. Daily backups are included on eCommerce plans and available as a paid add-on (CodeGuard, from $3.99/month) on lower tiers. This is a meaningful gap compared to SiteGround, which includes free daily backups with 30-day retention on all plans.

CDN

All Bluehost plans include Cloudflare CDN with Argo routing enabled — a premium Cloudflare tier that optimizes traffic routing for lower latency. This is a genuine differentiator; most hosts at this price point only include the basic Cloudflare layer.

Email

Bluehost offers a one-month free trial of its Pro Email (powered by Google Workspace) on all plans. After the trial, email hosting is a paid add-on. This is a commonly criticized point — unlike some competitors, Bluehost does not bundle a permanent free email tier on shared hosting plans. If you need business email, budget for Google Workspace ($6/user/month) or use a separate provider.

Domain

A free domain name is included for the first year on all shared plans. After the first year, domain renewal pricing applies. Domain privacy protection is included free for the first year on Business and above plans; it’s an add-on on Starter.

Support: Strong Chat, Mixed History

Bluehost offers 24/7 live chat on all plans. Phone support (7am–12am EST) is available on Business and higher plans — an important distinction if you’re on the entry Starter plan and prefer to talk to someone in an emergency.

What the Reviews Say

Bluehost holds a 4.6/5 on Trustpilot across 28,700+ reviews (as of early 2026) — a strong aggregate score. Forbes Advisor rates it 4.3/5, PCMag rates it 4.0/5 (“Excellent”), and WPBeginner gives it an “A+” performance grade from its community of 325+ users.

The pattern in positive reviews is consistent: quick response times, knowledgeable agents, issues resolved in a single interaction. Recent Trustpilot reviews from March 2026 describe agents as “patient and helpful,” with multiple users calling out specific agents by name for going above and beyond.

The pattern in negative reviews is also consistent: billing confusion around auto-renewal, support quality that varies dramatically by agent, and escalation paths that sometimes fail to connect customers with technical specialists.

Sitejabber’s rating sits lower at 2.8/5 — a meaningful signal. The review distribution across platforms (Trustpilot’s 4.6 versus Sitejabber’s 2.8) reflects a genuine inconsistency in support experience rather than simple statistical noise. Simple issues — SSL setup, DNS configuration, WordPress plugin questions — are resolved quickly and well. Complex billing disputes or account suspensions can become multi-day ordeals.

Our assessment: For a beginner WordPress user who needs help with standard setup tasks, Bluehost’s support is more than adequate and genuinely good by shared hosting standards. For a business that needs guaranteed, consistent technical escalation — particularly around billing or account emergencies — the inconsistency is a real risk. SiteGround’s 90% first-contact resolution rate and 4.9/5 Trustpilot score represent a higher support ceiling.

Bluehost vs. The Competition

Host Starting Price Renewal (entry) Uptime (Q4 2025) Support Best For
Bluehost $3.99/mo $9.99/mo 99.95% Chat + Phone (Business+) WordPress beginners, WooCommerce
Hostinger $1.99/mo ~$10.99/mo 99.98% Chat only Budget, multi-site
SiteGround $2.99/mo $17.99/mo 99.97% Chat + Phone Support, reliability
DreamHost $2.59/mo ~$7.99/mo 99.97% Chat + Ticket Value, long-term cost

Bluehost vs. Hostinger: Hostinger wins on raw performance (LiteSpeed servers, 47ms load response under load testing vs. Bluehost’s 170ms), storage (100 GB on the entry plan vs. Bluehost’s 10 GB), and long-term price. Bluehost wins on WordPress.org endorsement credibility, phone support availability, and the depth of its WooCommerce integration wizard. If budget and performance are the primary criteria, Hostinger wins. If you want the canonical WordPress-recommended on-ramp and are willing to pay slightly more at renewal, Bluehost is a defensible choice. See our Hostinger vs. SiteGround breakdown for more context on the broader landscape.

Bluehost vs. SiteGround: SiteGround delivers better support (4.9/5 vs. 4.6/5 Trustpilot, 90% first-contact resolution), better uptime consistency historically, and free daily backups on all plans. Bluehost wins on intro pricing. SiteGround’s entry plan renewal ($17.99/month) is nearly double Bluehost’s equivalent ($9.99/month). For a budget-conscious beginner, Bluehost is more affordable at renewal. For a business that cannot afford a bad support experience, SiteGround is worth the premium.

Bluehost vs. DreamHost: Both are WordPress.org recommended. DreamHost’s renewal pricing is more moderate ($7.99–$10.99/month vs. Bluehost’s $9.99–$13.99/month) and its 97-day money-back guarantee is the best in the industry. Bluehost wins on WooCommerce integration depth and the guided setup experience for first-time users.

For a broader view of the market, see our best web hosting for small business guide and our roundup of the best cloud hosting options for 2026.

Pros and Cons

Pros

  • WordPress.org official recommendation (since 2005) — The most recognized endorsement in WordPress hosting, and one of only three hosts to hold it
  • Exceptional WordPress onboarding — Pre-installed WordPress, AI site builder, guided WooCommerce setup; the smoothest first-day experience we’ve tested
  • NVMe SSD storage across all plans — Faster than standard SSD; meaningful upgrade from legacy shared hosting infrastructure
  • Cloudflare CDN with Argo routing included — Premium Cloudflare tier on all plans; better than the basic CDN bundled by most competitors
  • Strong server hardware (WPBench 9.6/10) — AMD EPYC + DDR5 RAM; top-tier hardware score in independent benchmarks
  • WAF and DDoS protection up to 2+ Tbps — Enterprise-grade at shared hosting prices
  • One-click staging on all plans — Test changes safely before going live; included from the Starter plan up
  • SSH, WP-CLI, and Git support — Developer-grade access without needing a VPS
  • Improving uptime trend — 100% uptime in January 2026 testing window; meaningful improvement from 2022’s historic lows
  • 30-day money-back guarantee — Industry-standard refund window
  • Phone support available — Available on Business and above plans; rare among budget-tier hosts

Cons

  • Steep renewal price increases — Starter jumps from $3.99 to $9.99/month (+150%); Business from $6.99 to $13.99/month (+100%); always model the 3-year cost
  • Weekly backups only on Starter — Daily backups require an eCommerce plan or paid CodeGuard add-on; SiteGround includes daily backups on all plans for free
  • No permanent free email — One-month trial only; business email requires a paid Google Workspace subscription after the trial period
  • TTFB lags behind leaders — 520ms average in Q4 2025 independent testing; acceptable but below Hostinger (472ms) and significantly below top performers
  • 9% error rate under load — At 100 concurrent visitors, roughly 1 in 11 requests errored; a meaningful reliability gap for traffic-spike scenarios
  • Support inconsistency — Excellent for simple tasks; escalation of complex billing or technical issues can be unreliable; Sitejabber rating of 2.8/5 signals a real inconsistency gap
  • Malware removal is plan-dependent — Full malware detection and removal requires Business plan or above; Starter only includes scanning
  • No phone support on entry Starter plan — Chat only; adds friction during urgent situations for beginners most likely to need it
  • upsell-heavy checkout and dashboard — Multiple add-ons (CodeGuard, SiteLock, domain privacy) are presented aggressively during signup; easy to accidentally add costs
  • APAC performance is weak — 753ms TTFB in Singapore, 600ms in Sydney; not suitable as a primary host if significant traffic comes from Asia-Pacific

Who Should Use Bluehost?

Bluehost is an excellent fit for:

  • First-time WordPress site owners — The guided onboarding, pre-installed WordPress, and AI site builder create the easiest setup experience in the industry
  • Small businesses launching a WordPress site — Adequate performance, solid security baseline, phone support on Business plans, and 30-day money-back protection
  • WooCommerce store owners (early stage) — Pre-installed WooCommerce, guided payment setup, and eCommerce-specific plans make launching a store faster than any competitor we tested
  • Bloggers and content creators — NVMe storage, Yoast SEO pre-installed, and manageable renewal pricing ($9.99/month at 36-month renewal) keep long-term costs reasonable
  • Developers who want shared pricing with VPS-adjacent features — SSH, WP-CLI, Git support, and staging environments are developer-grade features rarely available at Starter-tier pricing
  • Users who need phone support — Business plan and above includes 7am–12am EST phone access; most budget competitors (including Hostinger) offer chat only

Who Should Look Elsewhere?

Bluehost may not be the right choice if:

  • You prioritize long-term value above allHostinger offers lower renewal prices, more storage at every tier, and faster raw performance for a lower long-term total cost
  • You need the best support guaranteeSiteGround’s 90% first-contact resolution and 4.9/5 Trustpilot rating represent a higher support ceiling; if downtime is costly, SiteGround’s support infrastructure is meaningfully more reliable
  • Your audience is primarily in Asia-Pacific — 753ms TTFB in Singapore is not acceptable for a primary audience in that region; seek a host with APAC data centers
  • You need daily backups from day one without paying extra — SiteGround and DreamHost both include free daily backups on all plans
  • You’re a developer managing a complex multi-site operation — Bluehost’s infrastructure, while solid, is not designed for agencies managing dozens of client sites; SiteGround’s collaborator tools and GoGeek features or a managed host like WP Engine are better fits
  • You want transparent, no-surprise billing — Bluehost’s renewal increases and checkout add-on upsells are a consistent source of user friction; if billing clarity is non-negotiable, DreamHost’s more moderate renewal spread is a cleaner experience
  • You need email hosting included — If email is part of your plan evaluation, Bluehost’s one-month-trial-then-pay model is a hidden cost compared to hosts that bundle business email

Our Verdict

Bluehost Rating: 7.4 / 10

Category Score
Pricing Value 6.5/10
Performance 7.0/10
WordPress Integration 9.5/10
Security 7.5/10
Support 7.0/10
Ease of Use 9.0/10
Features 8.0/10
Overall 7.4/10

Bluehost in 2026 is a host in transition. The infrastructure investment is visible — NVMe across all plans, improved dashboarding, Cloudflare CDN with Argo routing, excellent server hardware scores — and the WordPress integration remains industry-leading for beginners. The TTFB and load test results have room to improve, and the billing complexity continues to generate legitimate user frustration.

For its target audience — first-time WordPress and WooCommerce owners who want guided setup, a recognized brand, and phone support — Bluehost still earns its WordPress.org recommendation. It is not the best value host (that’s Hostinger), not the most reliable host (that’s SiteGround), and not the most transparent on long-term costs. But as an on-ramp to WordPress that handles your first site from signup to launch without requiring any technical knowledge, there is still no easier experience on the market.

Go in with eyes open on renewal pricing. Choose Business or above if you want phone support and daily backups. And if your business grows to where you need more consistent performance or support, the upgrade path to Bluehost’s cloud or VPS plans — or a migration to a performance-first host — is well-documented.

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For more comparisons, see our SiteGround vs Bluehost and Hostinger vs Bluehost head-to-head breakdowns. Grab our latest Bluehost coupon code for up to 75% off. See how Bluehost ranks in our Best WordPress Hosting 2026 guide and our Best Web Hosting for Small Business rankings.

Frequently Asked Questions

How much does Bluehost cost per month in 2026?

Bluehost’s shared hosting starts at $3.99/month on a 36-month introductory term (Starter plan). The 12-month introductory rate for the same plan is $4.99/month. After the initial term, the Starter plan renews at $9.99/month (36-month) or $11.99/month (12-month). The Business plan starts at $6.99/month (intro, 36-month) and renews at $13.99/month. Always calculate the full 3-year cost before purchasing, as the introductory rates require upfront payment for the full term.

Is Bluehost still recommended by WordPress.org in 2026?

Yes. Bluehost remains one of only three hosts officially recommended by WordPress.org in 2026, alongside SiteGround and DreamHost. It has held this recommendation since 2005. The recommendation reflects deep WordPress compatibility and integration — it is not a performance or support quality endorsement. Several hosts not on the official list (including Hostinger and WP Engine) outperform Bluehost in independent speed and uptime tests.

Does Bluehost offer a free domain name?

Yes. All Bluehost shared hosting plans include a free domain name for the first year. After the first year, standard domain renewal pricing applies (typically $12–$20/year for a .com). Domain privacy protection is included free for the first year on Business and above plans; it’s a paid add-on on the Starter plan.

What is Bluehost’s uptime like in 2026?

In independent testing by Hostingstep across 516,000 tests in Q4 2025, Bluehost recorded 99.95% uptime — approximately 13 minutes of downtime per month. In January 2026, the same monitoring service recorded 100% uptime with zero outages. The historical context is important: in 2022, Bluehost had over 30 hours of annual downtime — its worst year on record. The trend since 2023 has been substantially improved. Bluehost’s official SLA is 99.99% uptime.

How does Bluehost compare to Hostinger?

The core trade-off: Hostinger wins on price (lower renewal rates), storage (100 GB vs. 10 GB at entry), and raw speed (LiteSpeed servers, 472ms TTFB vs. Bluehost’s 520ms). Bluehost wins on WordPress.org credibility, the depth of its WooCommerce guided setup, phone support availability, and the beginner-friendliness of its onboarding experience. For most budget-conscious new site owners, Hostinger delivers more value per dollar. For first-time WordPress builders who want the “officially recommended” experience and phone support on mid-tier plans, Bluehost is a defensible choice. See our full Hostinger review for detail.

Does Bluehost include email hosting?

Bluehost includes a one-month free trial of its Pro Email (Google Workspace) on all shared plans. After the trial ends, email hosting is a paid add-on — Google Workspace starts at $6/user/month. This is a commonly overlooked cost for new users who expect email to be included permanently. If bundled email is important to you, factor in this additional expense or consider a host that includes it.

Can I get a refund from Bluehost?

Yes. Bluehost offers a 30-day money-back guarantee on all shared, WordPress, and WooCommerce hosting plans. Domain registration fees and any add-ons (CodeGuard, SiteLock, etc.) are typically non-refundable. The refund applies to the first billing term only. If you cancel after 30 days, no refund is issued for remaining days in the term. Initiate a refund request through Bluehost’s billing portal or live chat.

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