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SiteGround sells reseller hosting two different ways on two different pages, and they are not the same offer. The self-serve GrowBig plan runs $4.99/mo. intro, renewing at $29.99/mo.: a 6.0x jump, the larger of SiteGround's two disclosed renewal gaps. GoGeek, flagged "BEST VALUE," runs $7.99/mo. intro to $44.99/mo. renewal: 5.6x, smaller than GrowBig's gap in percentage terms even though GoGeek costs more in absolute dollars both ways. Both are prepaid for 12 months. A third tier, Cloud, is quoted only as "Starts from $100.00/mo." with no renewal figure disclosed anywhere in SiteGround's own pages. That gap cannot be calculated, and this review will not manufacture one.
Separately, SiteGround also runs a distinct, inquiry-gated Agency Hosting Program that funnels back into the same three plans. Buyers researching "SiteGround agency hosting" are often landing on marketing copy for a program, not a checkout page for a plan, and conflating the two is where most confusion starts.
The Short Answer
SiteGround's Agency Hosting Program is not a fourth product with its own pricing. It is a relationship layer (account manager, commission framing, a free-trial pitch) wrapped around the same GrowBig/GoGeek/Cloud hosting SKUs sold on the plain reseller page. It adds real perks (a dedicated account manager, a free 3-month trial for qualifying partners, white-glove migration for qualifying partners) but it is inquiry-gated, not self-serve, and its own cost/qualification criteria are not disclosed anywhere in SiteGround's public pages. For the actual hosting (price, storage, white-label depth), GoGeek is the plan SiteGround's own body copy recommends for agencies that need to hide their branding from clients. GrowBig is positioned for collaborator access, not white-labeling.
Two Different Constructs: Reseller Plans vs. Agency Hosting Program
SiteGround maintains two separate pages that address the same buyer with two different pitches.
The reseller hosting page (H1: "Flexible Reseller Hosting"; subhead: "Get a trusted hosting partner that gives you the tools needed to resell hosting and manage multiple sites easily") is a self-serve checkout flow. GrowBig and GoGeek show "GET PLAN" buttons; Cloud shows "CONFIGURE." Prices, discount badges, and renewal terms are all visible on this page.
The Agency Hosting Program page (H1: "AGENCY HOSTING PROGRAM"; subhead: "Scale your agency with premium hosting") is not a checkout page at all. Its primary calls to action are "SEND AN INQUIRY" (appearing twice) and "GET STARTED" once, in the closing section. There is no direct buy button. It repeats the same three plan/feature blocks lower on the page, but with every dollar amount, discount badge, and "Renews at..." line stripped out. Its own framing is closer to a partner/referral pitch than a hosting purchase: "Earn industry-leading commissions by recommending a trusted hosting provider to your clients. Build at scale on a platform designed for agencies, while we take care of the website hosting and client support."
That is a real, buyer-relevant distinction, not a cosmetic one: SiteGround runs a dedicated, named Agency Hosting Program with its own landing page, FAQ, and perks, but the hosting SKUs and prices underneath it are identical to the reseller plans. If you just want a plan to resell, the reseller page is the faster and more transparent path. If you want an account manager and a commission conversation, you go through the inquiry form and find out what you qualify for after the fact.
One open item worth flagging for buyers: the Agency Hosting Program page lists a FAQ question, "What is the cost to join SiteGround's Agency Hosting program?" But the answer text was not present in SiteGround's own rendered page at the time of this review. Whether the program itself carries any fee beyond the hosting plan cost is not established by SiteGround's public copy. The same applies to what "qualifying agency partners" means for the free 3-month trial and white-glove migration perks: both are referenced by name with no visible threshold (site count, spend tier, or otherwise).
Pricing: GrowBig, GoGeek, and the Cloud Tier's Missing Number
| Plan | Intro price | Renewal price | Gap | Basis |
|---|---|---|---|---|
| GrowBig | $4.99/mo. | $29.99/mo. | 6.0x | Prepaid 12 months, "SAVE 83%" |
| GoGeek ("BEST VALUE") | $7.99/mo. | $44.99/mo. | 5.6x | Prepaid 12 months, "SAVE 82%" |
| Cloud | "Starts from" $100.00/mo. | Not disclosed | Not calculable | Configurable rate, no renewal or discount shown |
The notable finding here: GrowBig's renewal multiple (6.0x) is larger than GoGeek's (5.6x), even though GoGeek is the pricier plan in both intro and renewal dollar terms and carries SiteGround's own "BEST VALUE" flag. A buyer picking GrowBig purely because the intro number looks smaller is walking into the steeper relative price jump of the two: SiteGround's cheapest sticker price is not its cheapest renewal-shock exposure.
Cloud is a different case entirely. SiteGround shows no "Renews at..." line and no percent-off badge for Cloud anywhere in its captured pages, only "Starts from $100.00/mo." with a "CONFIGURE" button. That may mean Cloud's discount structure only appears after clicking through to configure a specific server size, or that Cloud simply doesn't follow the same intro/renewal split GrowBig and GoGeek use. Either way, this review will not assign Cloud a gap multiple it hasn't earned from disclosed numbers. Budget planning for Cloud should start from the $100/mo. floor and get a firm renewal quote before committing.
Both GrowBig and GoGeek are prepaid for 12 months at the intro rate. Budget for the full-price renewal charge to hit as a single annual payment at the 12-month mark, not a gradual increase.
White-Label: Read the Recommendation Copy, Not Just the Checklist
This is where SiteGround's own materials contradict themselves, and it matters for agencies deciding which plan to buy.
The plan-card feature checklist on the reseller hosting page lists "White-label Site Tools" as a line item under all three plans: GrowBig, GoGeek, and Cloud alike, worded identically in each block. Taken at face value, that checklist implies white-labeling is available on every tier, including the cheapest one.
But SiteGround's own body copy, elsewhere on the same page, tells a different story. Under the heading "Manage white-label hosting service," the recommendation reads: "If you wish your clients to be able to manage their sites, but you don't want them to see any SiteGround branding, we recommend our GoGeek or Cloud plans. Assign them as users with white-label access to the sites." GrowBig is not named in that recommendation. Contrast that with GrowBig's own use-case copy, under "Build and manage sites for your clients": "Use our GrowBig plan to manage as many sites as you wish and give collaborator access to your team to help you in the process." That description covers team collaborator access, not hiding SiteGround's branding from clients.
The Agency Hosting Program page reinforces the same split. Its "Client access control" feature reads: "Provide clients with their own, limited access to websites and emails with conveniently pre-configured client roles on GoGeek and customizable roles on Cloud." Again, GrowBig is left out of the client-role framing entirely.
The practical read for buyers: treat GoGeek as SiteGround's entry point for hiding your own branding from clients, and GrowBig as the tier for internal team collaboration without a client-facing white-label layer. The checklist's identical "White-label Site Tools" line under all three plans is worth noting in passing: it may be a shared-template artifact on SiteGround's own page, or a baseline toggle that exists everywhere but is only recommended and optimized starting at GoGeek. Either way, it's a transparency footnote, not a reason to second-guess the plan's own prose recommendation above.
Collaborator Access and Client Roles
Independent of the white-label question, all three reseller plans include the same baseline collaboration checklist items: "Add Collaborators to Sites" and "Granular Client Access," alongside "Build Custom Hosting Plans" and "Automatic RAM & CPU Scaling." The Agency Hosting Program page's "Easy collaboration" feature describes the intent behind that checklist item: "Easily add collaborators to the sites you work on. Keep collaborating after sites' handoff to offer maintenance services, updates, and optimizations." That supports an ongoing-maintenance-retainer workflow after a client site launches, not just initial build access.
Custom hosting packages (setting your own resource limits and prices for clients) is explicitly scoped to Cloud in SiteGround's own copy: "Define custom hosting packages and resource limits for your clients' websites hosted on cloud plans. Set your hosting prices and charge clients extra as they grow." GrowBig and GoGeek buyers do not get that pricing-control layer; it's a Cloud-tier feature.
Migration
SiteGround offers two migration paths depending on which of its two pages you're reading. The reseller plans include a "Free WP Migrator Plugin" for do-it-yourself WordPress migrations, available across GrowBig, GoGeek, and Cloud. The Agency Hosting Program page describes a second, higher-touch option: "white-glove, end-to-end migrations - available for qualifying agency partners", again gated by the undefined "qualifying" language noted above. SiteGround also cites a general performance claim on its Agency Hosting Program page: "85% faster on avg. when migrating to SiteGround", without disclosing the baseline it's measured against, so treat that figure as SiteGround's own marketing number rather than an independently verified benchmark.
For handoff scenarios specifically, SiteGround's "Quick site transfer & handoff" feature covers moving a site from one client account to another and transferring billing in the same step, or moving sites between your own accounts to rebalance resource usage, relevant if your agency inherits or offboards client sites regularly.
Storage by Tier
Storage is the one clean quantitative differentiator across SiteGround's otherwise near-identical GrowBig/GoGeek/Cloud checklists:
| Plan | Web space |
|---|---|
| GrowBig | 50 GB |
| GoGeek | 100 GB |
| Cloud | 40 GB to 1 TB (configurable) |
GoGeek doubles GrowBig's web space allowance, which lines up with GoGeek's positioning as the tier meant to host more, and more demanding, client sites. Cloud's range starts below GrowBig's flat 50 GB at its smallest configuration but scales up to 1 TB: storage on Cloud is a function of which server size you configure, not a fixed number.
Who Should Buy Which Plan
- Buy GrowBig if: you're managing a modest number of client sites in-house, need collaborator access for your own team, and don't need to hide SiteGround's branding from clients. Be aware you're taking the larger of SiteGround's two disclosed renewal multiples (6.0x) once the 12-month prepay term ends.
- Buy GoGeek if: your agency needs clients to be unaware they're on SiteGround: white-label access and pre-configured client roles are both explicitly recommended for this tier in SiteGround's own copy, plus double the web space of GrowBig.
- Consider Cloud if: you need custom hosting packages with your own pricing control, customizable (not just pre-configured) client roles, and storage beyond GoGeek's 100 GB ceiling, but get a firm renewal quote before committing, since SiteGround does not publish one.
- Go through the Agency Hosting Program's inquiry form if: you want a dedicated account manager and want to find out whether you qualify for the free 3-month trial or white-glove migration, not if you just want to buy a plan quickly, since there's no direct checkout on that page.
The Fine Print
GrowBig and GoGeek are both billed with 12 months prepaid to unlock the intro rate; there's no month-to-month option shown at the discounted price. The renewal charge (full price for the next term) lands as a lump sum at renewal, not a gradual step-up. Cloud's billing basis isn't disclosed beyond "Starts from $100.00/mo." Get the exact renewal terms before configuring a server. SiteGround's site-wide banner promo at time of capture read "Save up to 83%," which lines up with GrowBig's 83% discount badge and roughly with GoGeek's 82% badge: both are the intro-term discount, not a permanent rate.
Verdict
SiteGround's Agency Hosting Program adds a real relationship layer (account manager, referral-commission framing, a free-trial pitch for qualifying partners) on top of hosting SKUs that are otherwise identical to the self-serve reseller plans. It is not a bolt-on in the sense of being fake or empty, but it is also not a fourth, differently-priced product; the hosting itself is the same GrowBig/GoGeek/Cloud lineup either way. For most agencies, the faster and more transparent path is the plain reseller page, with GoGeek as the plan SiteGround's own copy recommends when hiding your branding from clients matters, and GrowBig as the collaborator-access tier for agencies that don't need that. Whichever plan you pick, budget for the renewal jump: GrowBig's 6.0x multiple is larger than GoGeek's 5.6x, a genuinely counterintuitive result given GoGeek costs more both ways.
Compare SiteGround's reseller pricing directly, or see the current SiteGround plans and intro pricing on HostingDive.
Frequently Asked Questions
- Is SiteGround's Agency Hosting Program a separate product from GrowBig and GoGeek?
- No. The Agency Hosting Program is an inquiry-gated relationship layer (account manager, commission framing, a qualifying-partner free trial) that funnels into the same GrowBig, GoGeek, and Cloud hosting plans sold on SiteGround's plain reseller page. The hosting SKUs and their prices are identical either way.
- Which SiteGround plan has the bigger renewal price jump, GrowBig or GoGeek?
- GrowBig, at 6.0x ($4.99/mo. to $29.99/mo.), is larger than GoGeek's 5.6x ($7.99/mo. to $44.99/mo.), even though GoGeek costs more in both intro and renewal dollar terms and carries SiteGround's "BEST VALUE" flag.
- Does SiteGround's Cloud reseller tier have a renewal price?
- Not disclosed. SiteGround shows only "Starts from $100.00/mo." for Cloud, with no renewal figure or discount badge in either of SiteGround's own captured pages. Get a firm renewal quote before configuring a server.
- Does GrowBig support white-label hosting for clients?
- SiteGround's plan-card checklist lists "White-label Site Tools" under GrowBig, GoGeek, and Cloud alike, but the page's own recommendation copy only names GoGeek and Cloud when describing how to hide SiteGround branding from clients: GrowBig's own use-case copy describes team collaborator access, not white-labeling.
- How much does it cost to join SiteGround's Agency Hosting Program itself?
- Not disclosed in SiteGround's public pages at time of review: the program's own FAQ lists this question but its answer was not present in the captured page content.