Does Server Location Matter? Data Center Choice, Speed, and SEO
Server location adds travel time to every uncached request, roughly 1 millisecond per 100 km per round trip, and a new secure connection needs about three round trips. Google treats server location as a weak signal for which country a site targets, so the decision is mostly about speed. This guide shows the latency math by distance, what a CDN fixes and what it leaves to the origin, how hosts handle data center choice, and how to pick the right region from your own analytics.